REALITYRx Communications

Digital Art Director

Organization: REALITYRx Communications
Sector: Healthcare & Pharma Marketing
Role: Digital Art Director

01 — The brief

The agency's own brand, built from inside

The Brief

As Digital Art Director (2019–2021) I worked both sides of the shop: client work for Bracco, Integra, Codman, and Impax, plus the agency’s own brand, site, podcast, and editorial platforms.

The Constraint

Agency-brand work happens between client deadlines, with no client budget and the highest possible bar: it’s the work that sells the shop. It meant wearing every hat at once. Designer, developer, producer, editor.

02 — The work

TruDialogue platform shown on a laptop, a patient and practitioner listening platform — TruDialogue: editorial content platform, designed and built.

TruDialogue platform screens across pages — TruDialogue platform screens.

TruDialogue social content design — TruDialogue social system.

Healthwatch podcast site design — Healthwatch, the agency podcast: branding, production, and editing, end to end.

Healthwatch podcast shown across devices — Healthwatch across devices.

RRx News content series cover design — RRx News: in-house content series.

RRx News editorial layouts shown on tablets — RRx News editorial layouts.

03 — Decisions

Own the whole pipeline. The podcast wasn't art-directed and handed off. Branding, production, and editing were one continuous process, which kept the output coherent.

Direct across borders. Site builds ran with an international dev team in Italy (scoping, front-end direction, and design QA) alongside supervising and mentoring junior designers.

04 — Outcome

The agency's public face shipped and stayed in use: site, podcast, editorial platforms, and campaign photography, including talent casting for a Bracco shoot, alongside the client work it was built to win.