Art Director — AI Design Strategist — Educator — Art Director — AI Design Strategist — Educator — Art Director — AI Design Strategist — Educator — Art Director — AI Design Strategist — Educator — Art Director — AI Design Strategist — Educator — Art Director — AI Design Strategist — Educator — Art Director — AI Design Strategist — Educator — Art Director — AI Design Strategist — Educator — Art Director — AI Design Strategist — Educator — Art Director — AI Design Strategist — Educator — Art Director — AI Design Strategist — Educator — Art Director — AI Design Strategist — Educator —

About

I'm an Art Director, AI Design Strategist, and Educator. Equal parts maker, mentor, and systems-builder, with 13+ years across healthcare marketing, digital product design, and design leadership.

My arc: I graduated from Kean University's Robert Busch School of Design with a BFA in graphic design, then went into healthcare and pharma marketing at REALITYRx Communications, shipping work for Bracco Diagnostics and Integra LifeSciences through four levels of MLR regulatory review while adjuncting at Kean the whole time. Along the way I designed UX/UI for scientific instrumentation software at EDAX. In 2021 I went full time in the classroom, and today I lead the exact program I graduated from. As Program Coordinator I help run a 150+ student program with 5 full-time faculty and 20+ adjuncts, and I built the AI & Design course, where I write the briefs and direct two 12-designer sections a semester through node-based generative campaign builds.

And since 2012 I've run an independent design practice: branding, web, motion, and photography. The making never stopped.

Download resume (PDF) psahildesigns@gmail.com

Recognition

New York Emmy Nomination · Liberty Hall 360, Nostalgia Program (2020)
Videographer's Award of Excellence · VR category (2020)
MARCOM Platinum · VR/AR/Mixed Reality (2019)
Featured: Kean University News, "New Kean University Course is Redefining Design Education Through AI Innovation" (2025)
Speaker: "Ethical AI Workflows for Contemporary Design Education" at the 2nd Annual Kean University AI Symposium (2026)
Co-author of two peer-reviewed papers at HCI International 2019, on digital wayfinding and AR in historic environments

Off the clock

I'm a dog dad to Thor, an Australian Shepherd with strong opinions about my schedule. I shoot on a Sony A9 rig, build PCs, and will happily explain the difference between bourbon, whiskey, and scotch. At length. Unprompted. I refuse to pick a favorite; they're all correct.