Bracco Diagnostics
Digital Art Director · REALITYRx Communications
01 — The brief
Diagnostic imaging, designed for clarity
The Brief
Bracco Diagnostics is a €1.4B global leader in contrast imaging. Art-direct digital and print work across the SmartInject ecosystem, built for healthcare professionals, administrators, and sales reps, where clarity and claim accuracy carry the sale.
The Constraint
Every piece shipped through MLR review in Veeva Vault: designs uploaded with approved copy, every claim annotated against clinical literature from the reference library, then carried through four approval levels before greenlight. Layout and fair balance are regulatory surfaces.
The job: make complex clinical information immediately actionable, and do it inside a review system where every claim is accountable. Designing for that system without losing the work's clarity is the craft.
02 — The work — SmartInject site, Empower product lines
03 — The collateral suite
One product, many rooms
Decisions
Design for the annotation, not around it. Claims were laid out so each one could be referenced against the clinical literature without breaking the reading order. The review process was treated as a design input, not an obstacle.
Fair balance as layout. Safety information was structured to hold equal visual weight where required, so approved copy survived review without emergency redesigns.
Outcome
Shipped across Bracco's HCP-facing digital and print channels: SmartInject website design (MR, CTA, and Digital Solutions/NEXO pages), the HCPCS Code Book, RSNA 2021 show presence, and production-ready storyboards for the CT Exprés Evo campaign.