Conquer Poverty

Social Design · UX/UI · Branding · User Research

Type
Independent Project
Disciplines
Social Design · UX/UI
Context
Kean University

01 — The brief

A global problem, designed for action

The Brief

Millions of deaths annually due to dismal living conditions as a result of insufficient funds — a global crisis demanding a human-centered design response.

The Solution

Conquer Poverty by making donations to those in need easy, transparent, and rewarding — removing friction and restoring trust in the giving process.

Poverty is a design problem: the barriers to giving are systemic, confusing, and trust-eroding. The work spanned research, journey mapping, brand identity, visual design, and a mobile interface.

4 Core design disciplines
UX/UI Primary focus
Mobile Platform designed

02 — The work — design that drives giving

Conquer Poverty homepage design
Platform homepage.
Conquer Poverty brand identity system
Brand identity.
Conquer Poverty main visual design
Core visual design.
Conquer Poverty mobile app UX and UI screens
Mobile app UX/UI.
Conquer Poverty social design assets
Social design system.
Photography from the Conquer Poverty campaign
Campaign photography.