THE BRIEF: MUSEUMS ARE INCREASINGLY UNABLE TO RESONATE WITH A YOUNGER AUDIENCE. LIBERTY HALL MUSEUM IDENTIFIED THE NEED FOR AN INTERACTIVE WAYFINDING SYSTEM THAT BOTH HELPS INDIVIDUALS & GROUPS NAVIGATE AROUND THE GROUNDS AND MAKES ITS HISTORY MORE ACCESSIBLE TO THE PUBLIC.

THE SOLUTION: LIBERTY HALL GROUND IS AN INTERACTIVE WAYFINDING PROJECT THAT SEEKS TO TACKLE THIS HEAD-ON, USING INTERACTIVE, AUGMENTED REALITY TO CONNECT WITH A TECH-SAVVY YOUTH. AN IDENTIFIABLE ICON SYSTEM MAPS OUT AN ACCOMPANIED EASY-TO-READ MAP AND POSTS WITH SCANNABLE QR CODES FOR THE CHAMPION TREES THAT WOULD ROUTE YOU TO THAT TREES SPECIFIC PAGE ON THE MUSEUM WEBSITE, AS WELL AS A COLLABORATION WITH COMPUTER SCIENCE STUDENTS TO CREATE A WEBSITE.

Art Direction - SpF Student Research Team - Video Production - Photography - Logistics - Design / User Research